The relationship between service quality and customer satisfaction: a case study at Cong Quynh coopmart
Nguyễn Thị Thanh Phương
Van Hien University of Ho Chi Minh City, Viet Nam
1. ABSTRACT
Business services are a general industry, which is unlike any normal manufacturing; it is difficult to standardize the quality of service for travel service business because it does not only depend on the policy its company. It does not rely on supply chain partners’ related services but it also counts on the appreciation of our customers. Therefore, to satisfy the needs of customers and enhance competitiveness, every travel business need to know how to assess the service quality provided, what factors to or not to meet customers’ demands, which factors to affect customers’ perception most and others.
THE FACTORS AFFECTING THE DECISION IN USING
FUNCTIONAL FOOD OF VIETNAMESE CONSUMERS:
A CASE STUDY OF HO CHI MINH CITY
Tran Phi Hoang
Industrial University of Ho Chi Minh City, Vietnam
Nguyen Thi Van
Industrial University of Ho Chi Minh City, Vietnam
Business School, Hunan University, Hunan, China
Ho Nhat Hung
Industrial University of Ho Chi Minh City, Vietnam
Nguyen Thi Thanh Phuong
Van Hien University of Ho Chi Minh City, Vietnam
ABSTRACT
This paper conducted during the period from August 2014 to July 2015. The consumers ‘responses measured through an adapted questionnaire on a 5-point Likert scale and hard copy. The study was conducted to analyze the factors affecting the decision in using functional food of consumers in Ho Chi Minh city (HCMC). Qualitative and quantitative research methods were combined to survey 147 people with 27 observed variables for determining the factors, which influence the decision in using functional food of consumers in HCMC. The study results showed that there are seven factors affecting the group as following: services, social factor, personal characteristics, and impact of promotions, distribution density, price.
THE RESEARCHING OF THE DETERMINANT AFFECTING THE
COMPETITIVENESS OF VIETNAMESE RETAIL SECTOR
TRAN PHI HOANG
Industrial University of Ho Chi Minh city, Vietnam
LUONG THI MINH HUONG
Industrial University of Ho Chi Minh city, Vietnam
VO THI MY LIEN
Tourism and Hospitality College, Ho Chi Minh city, Vietnam
NGUYEN THI THANH PHUONG
Van Hien University of Ho Chi Minh city, Vietnam
In this paper, the researchers were to conduct and to analyze the factors affecting the competitiveness of Vietnam's retail sector. The researchers used the method of this study to be qualitative research methods and quantitative. Besides, the researchers conducted a survey of 275 managers, professionals working in the retail sector in HCMC, Binh Duong, Da Nang and Hanoi.
This paper conducted during the period from July 2014 to June 2015. The Vietnam's retail sector of responses measured through an adapted questionnaire on a 5-point Likert scale and hard copy. The method of the exploratory factor analysis (EFA) results showed that the intensity of competition on the retail market in Vietnam is affected by the following 05 elements: (1) The level of competition; (2) The power of the customer; (3) The risk of substitution; (4) The entry barrier; (5) the suppliers. Those components affecting the competitiveness of Vietnam's retail sector with significance level 5 %. Based on the findings, the researchers proposed measure to enhance the competitive of Vietnam’s retail business.